Hello!
I'm Sanjana Sridhar, a UX Researcher.
With a background in philosophy and history, I analyse patterns in human preferences, behaviour and mental models. Currently in the Boston Consulting Group, I've worked with several flagship clients, including YouTube, Google Translate, WhatsApp, Prada, Facebook, and Instagram.
Diary Study, Interviews
Generative Research
YouTube commissioned a multi-country research study across the US, Brazil and India to create a new mobile editing app. We studied teens aged 13-18 to understand their editing process.
Industry Entertainment and media
Role UX Researcher in a team of 2
Impact Launch of new app YouTube Create
Usability Testing
Evaluative Research
Google Translate wished to launch a new feature providing simultaneous translation between two languages to replace it's older stop-and-wait model. We usability tested the app for India.
Industry Language and translation
Role UX Researcher in a team of 2
Impact Cancellation of feature due to poor usability
Heuristic Evaluation
Evaluative Research
Mahindra eMPower is an app used by mechanics
to procure spare parts. Asked to understand the app's performance against industry standards, I did a heuristic audit.
Industry Automobile
Role Solo UX Researcher
Impact Design changes based on feedback
Other clients
I've worked with
